For this project, I created an engaging motion graphics video for Uber's services ⚊ 20 years from now, bringing their brand story to life with dynamic visuals while keeping a sleek and modern aesthetic. My process started with deep research into Uber’s brand identity to ensure every element aligned perfectly. I then developed a storyboard to craft a smooth, compelling narrative before moving into animation. Using Adobe After Effects, I incorporated kinetic typography and seamless transitions to maintain an engaging flow.
I paid close attention to motion easing and visual consistency, fine-tuning every detail before the final export.
I paid close attention to motion easing and visual consistency, fine-tuning every detail before the final export.
Challenges |
⚬ Maintaining brand consistency while keeping the design fresh and engaging.
⚬ Maintaining brand consistency while keeping the design fresh and engaging.
Solutions |
✓ Logo & Branding – Applied Uber’s colour palette and typography to ensure visual cohesion.
✓ Design – Focused on animation pacing to enhance clarity and engagement.
✓ Effects – Motion blur and strategic easing techniques for smooth transitions: leveraged by Adobe After Effects and Photoshop.
✓ Deliverability – A polished, high-quality video that effectively conveyed Uber’s future, increasing audience engagement.
✓ Logo & Branding – Applied Uber’s colour palette and typography to ensure visual cohesion.
✓ Design – Focused on animation pacing to enhance clarity and engagement.
✓ Effects – Motion blur and strategic easing techniques for smooth transitions: leveraged by Adobe After Effects and Photoshop.
✓ Deliverability – A polished, high-quality video that effectively conveyed Uber’s future, increasing audience engagement.
