Wild Potion Kombucha is a conceptual kombucha brand that merges sustainability, creativity, and wellness into a visually engaging identity. This project showcases my skills in branding, packaging design, and marketing collateral, creating a cohesive brand experience that highlights both the artisanal craft and eco-conscious mission of the product.
Design Concept & Approach |
⚬ Brand identity is rooted in a balance between wild, organic and modern minimalism.
⚬ Enclosed logo: imperfect circular stroke represents the natural fermentation process, while the typography adds a personal feel.
⚬ Playful fruit illustrations add vibrancy and reinforce the brand’s fresh, health-conscious appeal.
⚬ Brand identity is rooted in a balance between wild, organic and modern minimalism.
⚬ Enclosed logo: imperfect circular stroke represents the natural fermentation process, while the typography adds a personal feel.
⚬ Playful fruit illustrations add vibrancy and reinforce the brand’s fresh, health-conscious appeal.
Key Deliverables |
✓ Logo & Branding – A handcrafted, organic-style logo to reflect the authenticity of the product.
✓ Packaging Design – Featuring illustrated fruit patterns that differentiate flavours while maintaining a cohesive look.
✓ Business Merchandise – Business cards, informational flyers, and shopping bags aligning with the brand’s aesthetic.
✓ Sustainability – Embraces eco-friendly, repurposing donated clothing during the brewing process to reduce waste.
✓ Logo & Branding – A handcrafted, organic-style logo to reflect the authenticity of the product.
✓ Packaging Design – Featuring illustrated fruit patterns that differentiate flavours while maintaining a cohesive look.
✓ Business Merchandise – Business cards, informational flyers, and shopping bags aligning with the brand’s aesthetic.
✓ Sustainability – Embraces eco-friendly, repurposing donated clothing during the brewing process to reduce waste.
The Impact |
The branding communicates a sense of adventure, sustainability, and creativity with an inviting approach for customers to enjoy a product that’s as good for the planet as it is for their health.
The branding communicates a sense of adventure, sustainability, and creativity with an inviting approach for customers to enjoy a product that’s as good for the planet as it is for their health.
Designed Company Logo
Flavour: Watermelon Pear
Flavour: Blue Raspberry Lemonade
Flavour: Cherry Pomegranate
Product Label
Product Label
Product Label
Watermelon Pear
Watermelon Pear
Watermelon Pear
Blue Raspberry Lemonade
Blue Raspberry Lemonade
Blue Raspberry Lemonade
Cherry Pomegranate
Cherry Pomegranate
Cherry Pomegranate
Merchandise Bag
Stationary Products
Oval Signage
Rectangle Signage
